For example, suppose you ran a LinkedIn ad campaign for a week targeting 4000 people that garnered 5000 impressions. The metric can be calculated by dividing your total number of ad impressions by your total ad reach (reach is the unique number of people who saw your ad). LinkedIn Ad frequency refers to the total number of times a unique user sees an ad creative from a particular campaign in a give time period (30, 60, 90 days, etc). In this article, we will start by discussing what ad frequency is and how you can find the balance between the good, the bad, and the ugly of ad frequencies when planning your next LinkedIn campaign. There’s no magic number for ad frequency that delivers maximum conversions, but you should be able to gauge a ballpark figure depending on how well-established your brand is, what your target market looks like, and how familiar you are with your target market and your campaign objectives. It establishes brand consistency, establishes you as an authority in your space, and improves ROI. Gone are the days of relying simply on organic reach to drive conversions - today, most companies invest in paid ad campaigns to guarantee delivery of key content/assets to target prospects.Īn optimal LinkedIn ad frequency ensures your campaign is more hard-hitting, not just in terms of who you target but how you communicate. As a result, brands, whether entrepreneur-led SMBs or large-scale enterprises, are working strategically to establish an online presence that resonates well with their target audience.
This is such an important concept because this metric will help inform you on how many ads to have in a campaign, how many should be running when you would need more, and even when to widen/narrow the audience or increase/decrease spend.Ī Microsoft study found that the average human attention span has declined from 12 to 8 seconds in the last decade.
LinkedIn ad frequency is the number of times the average prospect in a campaign will see an ad from that campaign in a given time period.
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